Why Our Softshell Jacket Has Become a Team Favourite
At Brandistry, one of our favourite pieces for shoulder seasons and for winter is the softshell jacket. Softshell jackets are one of our best-selling items as the weather starts to change, and our team are also big fans of wearing them.
If you’ve ever met our boss Anthony, you know he’s a big fan of softshell jackets – He has a whole collection of them in different styles and colours, to match any outfit and weather conditions. His enthusiasm for jackets in infectious, he now has the whole team wearing them. Softshell jackets have become an everyday essential.
That’s because a good softshell jacket just makes sense—especially here in Auckland, where you can experience all four seasons in one day. From morning rain to sunny afternoons and sudden winds, you need a jacket that can handle all of it.
We’ve helped hundreds of businesses across New Zealand outfit their teams with uniforms that are built for changeable weather—and softshell jackets are always a winter standout. Let’s break down why they’re so popular, how they’re being worn across different industries, and why our own team won’t go through winter without them.
Not Just Another Layer—A Jacket Your Team Will Actually Want to Wear
A uniform jacket should be more than just a practical necessity—it should be something your team enjoys wearing. Too often, work jackets are stiff, bulky, or just plain uncomfortable—and they end up living in the back of a van or slung over a chair.
Softshell jackets are different. They’re designed to be worn comfortably every day.
- Wind and water-resistant – ideal for sudden showers and blustery weather
- Fleece-lined for warmth – without the weight of a bulky coat
- Lightweight and breathable – comfortable indoors and outdoors
- Flexible fit – great for moving, lifting, or just getting through a busy day
- Smart casual appearance – looks sharp on-site or in the office
Whether your team is out on site, behind the counter, or out meeting clients, softshell jackets strike the right balance of comfort, function and style.
From Job Site to Client Meeting: The Softshell Jacket is Anthony’s Everyday Go-To
Our director Anthony is a walking endorsement for softshell jackets. He’s not just recommending them—he wears them every day.
“I love a good softshell jacket. They’re amazingly practical for our changeable weather, comfortable, and look smart if you’re out on a job site or in the office. I wear mine all the time—my days are often mixed between the office, getting in and out of the car (often when it’s pouring with rain), and heading to customer meetings. They feel warm without being too bulky and look great with your organisation’s branding.”
When you have a uniform piece that people naturally reach for—even outside of work—that’s when you know it’s a good one.
Built for NZ Conditions: Rain, Wind, and Everything in Between
As we all know, New Zealand weather is often unpredictable. One minute it’s calm, the next you’re soaked by a rogue downpour or caught in a howling wind. This is especially
Softshell jackets are built for this.
- The outer shell repels wind and light rain
- The inner fleece adds warmth for chilly mornings
- The breathable construction stops you from overheating once you’re indoors or on the move
That flexibility makes them ideal for people who are constantly transitioning between environments—like couriers, retail workers, and office staff. No need to lug around a heavy coat or keep changing layers. One jacket does the job.
Why Teams Love Them
Softshell jackets are also a great option for school and sports teams—perfect for events like the AIMS Games, interschool tournaments, weekend matches, and regional competitions. They’re ideal for wearing before and after the game, staying warm on the sidelines, or travelling as a team. Kids and teenagers love them not just for the comfort and look, but because they can be personalised with the team or school logo on the front and their own name across the back. Coaches and managers also appreciate having a consistent, practical layer that looks professional and keeps them warm during early starts or long days supporting the team. It’s a smart, unified look that works on and off the field.
Your Logo, Your Look
Let’s talk branding. One of the reasons softshell jackets have become so popular as uniform jackets is how good they look with a logo. The clean, structured design gives your branding space to shine—without being loud or overdone.
We offer:
- Embroidery – for a high quality, professional finish
- Screen printing and DTF printing – for larger logos or more graphic styles
- Placement advice – so your logo lands exactly where it looks best
Looking sharp sends a message—without your team needing to say a word. Whether your staff are in the field, front-of-house, or heading into a big client pitch, branded softshell jackets help you show up well.
Durable, Easy-Care and Built to Last
A jacket that starts falling apart or fading after a few washes isn’t just frustrating—it reflects badly on your brand. That’s why we only stock softshell jackets made with quality materials that stand up to daily wear.
- Abrasion-resistant outer shell – holds up through real-world use
- Shape-retaining fabric – no sagging or stretching
- Fade-resistant colours – still sharp after dozens of washes
- Easy care – throw it in the wash and go again
Whether your staff are dealing with gear and tools, customer-facing roles, or fast-paced physical work, these jackets are designed to stay looking good for the long haul.
One Jacket, Many Industries
We’ve worked with all sorts of businesses to roll out softshell jackets across different sectors. And while the needs might vary, the result is always the same: a jacket that works.
Here’s how they’re being used:
Warehousing & Logistics
Perfect for early starts and unpredictable conditions. Breathable enough for busy shifts.
Corporate & Office Teams
Smart enough to wear in meetings, comfortable enough to wear all day.
Retail & Frontline Staff
Keeps staff warm in cooler stores or near open doors—without compromising presentation.
Education, Healthcare & Community Services
Clean, uniform appearance that balances function and comfort.
No matter the role, softshell jackets make sense—because they’re not limited to one environment.
Don’t Wait—Softshell Jackets Move Fast
Let’s be honest: by the time the weather really turns, stock gets tight. And with more businesses ordering earlier to beat the chill, winter uniform gear doesn’t last long.
Now is the best time to get sorted. Whether you need 10 jackets or 200, we’ll help you find the right fit, colour and branding to match your team.
- Personalised advice
- Fast turnaround
- Reliable delivery NZ-wide
Your team deserves a uniform they’ll want to wear. One that keeps them warm, dry and professional—without the hassle.
Final Thoughts: Why Softshell Jackets Are Worth It
Softshell jackets sit right in that middle ground between practical workwear and something you’d wear out and about. They’re warm without being bulky, smart without being stiff, and functional without feeling overbuilt.
They’re the kind of uniform piece your team will happily wear—even when they’re off the clock.
At Brandistry, we don’t just supply these jackets—we live in them. And we’d love to help you find the right ones for your crew too.
Get in touch today to chat winter uniform options for your business.